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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) $CONTACTS.FNAME
B) FNAME ($CONTACTS)
C) #FNAME. CONTACTS
D) $ {CONTACTS.FNAME}

2. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

3. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Substantial (5%) increase in click-through rates on last week's promotional campaign.
B) Recipients are forwarding your emails to everyone in their address books.
C) Your open rates have dropped somewhatsince last month.
D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
E) Hard bounce rates are 10% or higher.

4. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
B) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C) You modify one of the conditions in a filter being used in the program.
D) You move a target timer from its original place before one event to after thatevent.

5. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file.
B) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
D) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

Solutions: