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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| General Functionalities | 13% | - Navigation and interface - Basic concepts and terminology - Core platform capabilities |
| Dashboards and Visualization | 15% | - Dashboard design and layout - KPI and metric display - Chart types and usage |
| Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Data Mapping and Modeling | 5% | - Dimensions and measures - Source of truth configuration - Data structure and relationships |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Data Harmonization | 3% | - Standardization methods - Pros and cons of harmonization approaches - Cross-source alignment |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
What are unstable measurements?
- A. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
- B. Measurements that are set with the LIFETIME aggregation function
- C. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
- D. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
Correct Answer: D 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
- A. Update Attributes
- B. Update Attributes and Hierarchies
- C. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
- D. Inherit Attributes and Hierarchies
Correct Answer: D 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?
- A. Device Browser
- B. Campaign Category
- C. Device Category
- D. Geo Location
Correct Answer: C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
- A. 3
- B. 0
- C. 1
- D. 2
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Which three statements describe Overarching Entities? 03m 23s
- A. When needed, these entities can act as a main entity, replacing the original one.
- B. The values of these entities are stored at the workspace level, rather than the data stream level
- C. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
- D. These are mappable dimensions that are present in each and every dataset type
- E. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
Correct Answer: A,B,C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
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