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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) A subscriber was not selected in the Subscriber Preview tab.
B) The send exceeded the maximum test send threshold.
C) Test sends are rot recorded on the Send Log Data Extension.

2. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Filter Activity in Automation Studio
B) Email Performance Over Time Report
C) Pivot table in Datorama Reports

3. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Cancel send using email.
B) Unshare the email.
C) Update email approval status.

4. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Data Filter
B) Filtered data extension
C) SQL Query

5. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Block bounces
B) Click rate
C) Send volume

Solutions: