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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Platform Setup & Governance	13%	- Domain authentication and authorization 1. Self-service domain authentication 2. Domain authorization for branded, authenticated email delivery - Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets - Business Units and governance 1. Business Unit requirements 2. Content and user governance using roles and Enhanced CMS Workspaces
Consent	13%	- Consent management concepts 1. Role of consent in customer engagement and compliance - Platform consent objects 1. Purpose and relationships of consent objects - Consent banners 1. Configuring consent banners on marketing landing pages and external pages - Consent record management 1. Creating, managing, and updating consent records
Data Modeling, Identity Resolution & Segmentation	25%	- Identity Resolution 1. Linking multiple data sources into a unified profile 2. Configuring Identity Resolution - Data 360 consumption and entitlements 1. Consumption-based entitlements 2. Impact of marketing automation design decisions on platform consumption and usage - CRM data ingestion and activation 1. CRM objects and records 2. Actionable Lists 3. Audience segmentation, activation, and content personalization - Data 360 data object concepts 1. Connecting, harmonizing, unifying, and activating customer data 2. Audience segmentation and content personalization
Campaign Design, Flow Orchestration & Content	30%	- Landing pages 1. Components and configuration required to build landing pages - Personalization 1. Content variations 2. Handlebars 3. AMPscript 4. Repeaters 5. Merge fields - Flow orchestration 1. Flow elements and logic for business processes and messaging 2. Flow types 3. Flow configuration settings 4. Trigger conditions - Activation templates 1. Configuring activation templates 2. Selecting appropriate contact point values - Messaging data sources 1. Selecting appropriate data sources for personalized customer data
Analytics & Performance Insights	8%	- Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform - Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements
Agentforce & AI Innovation	11%	- Marketing agents 1. Audience segmentation 2. Campaign creation 3. Content generation - Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Customer engagement and response handling 2. Ongoing interactions across messaging channels

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters sends a promotional email weekly. The audience segment refreshes daily, although the source data is updated only once a week. Data 360 credit consumption is higher than expected.
What should a Marketing Cloud Next Consultant recommend?

A. Change the segment to a streaming segment so that membership is continuously updated before the weekly flow runs.
B. Configure an activation filter to include only records updated during the previous week while retaining the segment's refresh schedule.
C. Change the segment run mode to Do Not Schedule and configure the flow to republish the segment immediately before running the flow.

Reveal Solution Discussion 0

Correct Answer: C 🗳️