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GCCC Strategic Communication Management Professional Sample Questions:

1. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Review how competitors are communicating about similar products.
B) Articulate which communication tools fit best for the project.
C) Define the target audience and how you want them to think or act differently from the current state.
D) Devise a tracking and reporting process.

2. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Developing awareness of the project among new audiences
B) Providing the community and media with a fact sheet about the project's benefits
C) Informing opponents of the project about the project's environmental benefits
D) Securing ad space in the most relevant media

4. Which of the following is the BEST example of a SMART goal?

A) "Increase customer advocacy by 100% by the end of this calendar year."
B) "Increase understanding of our business strategy among employees by 5% by 1 January."
C) "Increase the number of news advisories we share with the media from four to eight."
D) "Increase the number of employees that use our social media tool during the next six months."

5. An effective crisis response strategy begins with:

A) an acknowledgement of the impact of the crisis.
B) communication to the organization's employees.
C) an explanation to news media outlets.
D) communication to the organization's public.

Solutions: