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The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
- This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
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Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Subscription centers and double opt-in
- Assets and content settings
- Emails, segments, and journeys
- Website visits redirect URLs as well as social postings
- Forms, pages, and subscription centers
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
| Topic 2: Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Implement automation and branching logic - Design and implement journeys |
| Topic 3: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 4: Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Manage text messages and push notifications - Create and manage marketing emails |
| Topic 5: Manage segments and preferences | 15-20% | - Create and manage segments - Manage subscription centers and preferences - Manage consent and compliance |
| Topic 6: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure integration with other services - Configure application settings |
| Topic 7: Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
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