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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Lead Management | 24% | - Page actions - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Scoring and grading: definition and management - Segmentation rules - Lists: types, capabilities and creation - Completion actions |
| Topic 4: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 5: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A. False
B. True
Question 2
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A. Create a Form with a Completion Action to send a pricing sheet
B. Create a Dynamic List based on page view to segment automatically
C. Create a special campaign to track pricing pageviews
D. Create a Page Action set to Tag prospects as having viewed it and add them to a list
Question 3
Creating or marking an opportunity as lost will result in the change of a prospect's score
A. False
B. True
Question 4
You want to export a list of prospects, but you only need the default fields. What can you use?
A. Use the Simple Export option
B. Copy and paste the information from the Prospect table into Excel.
C. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
D. Use the Express Export option
Question 5
What must be created in order to send an autoresponder?
A. Test email
B. One-to-one email
C. List email
D. Email template
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: D |
Barret 
Aaron 
Kevin 
Gabrielle 
Herman 
Athena 
Quintina 
Penelope 
Chester 
Alma 
Perry 
Kama 
Phyllis 
Leopold 
