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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A) False
B) True

2. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

A) Create a Form with a Completion Action to send a pricing sheet
B) Create a Dynamic List based on page view to segment automatically
C) Create a special campaign to track pricing pageviews
D) Create a Page Action set to Tag prospects as having viewed it and add them to a list

3. Creating or marking an opportunity as lost will result in the change of a prospect's score

A) False
B) True

4. You want to export a list of prospects, but you only need the default fields. What can you use?

A) Use the Simple Export option
B) Copy and paste the information from the Prospect table into Excel.
C) You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
D) Use the Express Export option

5. What must be created in order to send an autoresponder?

A) Test email
B) One-to-one email
C) List email
D) Email template

Solutions: