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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Form or Form Handler? I need to be able to edit and change my form directly.

A) Form
B) Form Handler

2. Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A) E B A D C
B) A D E C B
C) E C B A D
D) C B A D E

3. Which three user role security limits can be added to an individual user account? (Choose three answers.)

A) Max number of prospects the user can manually create.
B) Max number of records a user can import.
C) Max number of prospects the user can manually delete.
D) Max number of prospects the user can export.
E) Max number of emails the user can send.

4. In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A) Shared CRM ID
B) Shared tracking pixel
C) Shared Assigned User ID
D) Shared email address

5. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Total Opt Outs and Hard Bounces
B) Total Sent and Suppression Rate
C) Tracker Domain Verification and Open Rate
D) Click-Through Rate and Soft Bounces

Solutions: