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Google Display Exam Practice Test Sample Questions:

1. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) Many Google Content Network partners only accept family safe ads
B) To reduce the cost per click
C) So that the ad would not be blocked by Google and Yahoo
D) So that the images can show in search results

2. Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

A) Cooperative
B) Standard
C) Expandable
D) Tandem

3. Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

A) The conversion code goes into the ad code, not the website code.
B) Header
C) Between the <body> tags
D) Footer

4. Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?

A) Ads Diagnostic tool
B) Traffic Estimator tool
C) Ad Planner tool
D) Placement tool

5. Which of the following reports shows the details of your ad groups' performance?

A) Geographic
B) Ad group
C) Demographic
D) Placement

Solutions: