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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Budgeting | - Smart bidding strategies
|
| Topic 2: Ad Formats and Creative Optimization | - Responsive display ads
|
| Topic 3: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Topic 4: Campaign Setup and Targeting | - Audience targeting strategies
|
| Topic 5: Measurement and Performance Optimization | - Optimization techniques
|
Google Display Exam Practice Test Sample Questions:
Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
- A. Transparent background images allow the ad's background to be more pleasing to view.
- B. Transparent background images allow the ad's background to fade through the image.
- C. Transparent background images load faster in browsers.
- D. Transparent background images appear to float on the ad's background.
Correct Answer: D 🗳️
Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?
- A. YouTube Homepage
- B. Partner Watch Pages
- C. YouTube Run-of-Site
- D. AdWords Auction
Correct Answer: D 🗳️
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
- A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
- B. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
- C. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
- D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
Correct Answer: C 🗳️
Which Display Ad Builder template is used by finance, education, and retail advertisers?
- A. Standard
- B. Seasonal
- C. Vertical
- D. Format-specific
Correct Answer: C 🗳️
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
- A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
- B. It's the number of conversions that have happened from a video ad.
- C. It's the conversion rate for ads in the Google Content Network.
- D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Correct Answer: A 🗳️
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