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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Community Foundation | 20% | - Apply Meta Community Standards and policies - Define community mission, goals, and success metrics - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules |
| Topic 2: Community Strategy | 25% | - Design community structure and governance - Scale community effectively - Plan for community lifecycle stages - Build operational workflows and admin roles |
| Topic 3: Community Engagement and Moderation | 20% | - Onboard and welcome new members - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts - Manage violations and enforce rules consistently |
| Topic 4: Content Strategy | 20% | - Use events, live video, and interactive formats - Curate and moderate content quality - Adapt content for member segments - Develop engaging content aligned with community goals |
| Topic 5: Measurement and Analytics | 15% | - Track key performance indicators - Identify opportunities for growth and monetization - Interpret data to improve strategy - Use Meta Insights and analytics tools |
Facebook Certified Community Manager Sample Questions:
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Ask community members to share their most memorable community posts.
- B. Research popular content themes that may be relevant to the community.
- C. Review data for insights into high-performing content in the community.
- D. Survey community members for their most frequently asked questions about content themes.
Correct Answer: D 🗳️
A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?
- A. Delete the comments and ban the community member from the Page
- B. Raise the issue to the most relevant point of contact internally
- C. Open a conversation with the community member and discuss their concerns
- D. Call the local authorities immediately to report the threat
Correct Answer: B 🗳️
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Decline the post with feedback to educate the celebrity on the group policy
- B. Adjust the rules to allow political content and generate more group engagement
- C. Approve the post and close commenting to prevent political discussion
- D. Approve the post with a warning to the celebrity
- E. Treat the celebrity according to the policy of the group
Correct Answer: A,E 🗳️
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Message every member of the community individually to ask them to engage more
- B. Revise the content calendar to focus on member engagement tools
- C. Survey the community and reposition the content in line with their feedback
- D. Remove members who have not posted or commented in the last month
- E. Highlight the top engaging contributors in regular announcements to the community
Correct Answer: B,C,E 🗳️
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post immediately and message involved members.
- B. Remove comments from unreliable sources on the post.
- C. Remove and block members who violated the guidelines.
- D. Post a link to the group rules that are relevant to this topic.
Correct Answer: B,D 🗳️
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