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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Mobile SDK integration - Server-to-server integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available after 24 hours in the Provider Inventory Report.
2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A) Use the ID Types REST API
B) Use the Ping API
C) Use the Audience Grant API
D) Use the ID Segment API
3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) The old rules must be purged prior to running the newly created rule.
C) In addition to the classification rule, you also need to configure a chint rule.
D) You must wait at least thirty minutes after creating a classification rule to start using it.
4. Which of the following is an example of deterministic matching of identities?
A) Making an ID match based on operating system
B) Making an ID match based on IP address
C) Making an ID match based on browser type
D) Making an ID match based on an email address used to log into multiple devices
E) Making an ID match based on device type
5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A) Managed classification
B) Self-classification
C) Corporate classification
D) Self-service OnRamp
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |




