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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

A) Update query activities that reference the synchronized data extensions.
B) Remove existing user mappings, attribute mappings, and tracking subscriptions.
C) Rename and delete sandbox synchronized data extensions before connecting.
D) Configure Multi-Org settings to account for two production instances in Setup.

2. Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A) Identity and Subscriber Key strategy.
B) Dynamic Subject Lines.
C) Publication List naming standards.
D) Email Studio folders.

3. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B) Check the 'Use filename from Automation' checkbox
C) Filename is automatically passed to Import Activity with File Drop Automations
D) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

4. Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A) API User checkbox is selected; no roles are assigned to user.
B) API User checkbox is deselected; Marketing Cloud Viewer role is applied.
C) API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.
D) API User checkbox is deselected; all available roles are assigned to user.

5. A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A) Does their license include the Large Data Extensions feature?
B) What time of day are the API calls made?
C) Why do they require 10 years of historical data in Marketing Cloud?
D) How many API calls are expected to be made at the peak hourly rate?

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